Bounty, Digicel donate to Back-To | Entertainment
Veteran dancehall artiste Bounty Killer was given a warm welcome by residents of all ages as he visited Majesty Gardens, St Andrew, on Friday, a community with which he was very familar, as he grew up in Seaview Gardens, not far away. The entertainer, through the Bounty Foundation, joined forces with Digicel Foundation last Friday to hand out care packages to some of the most vulnerable families in the area popularly known as Back-To.
“This is where I come from and it is a place that still holds a special place in my heart,” Bounty Killer said. “This joint venture came about because Digicel not only provides telephone service, but they are also dedicated to serving communities.”
He continued, “This is an important project. Although it’s a small gesture of our care for the community, we know it can go a long way for those who really need it. I want to encourage everyone to continue staying safe and staying together in this hard time.”
The care packages were happily received by the residents, many of whom noted that grocery shopping had become a considerable financial burden during the difficult COVID-19 period. Each care package will provide up to two weeks of essential, non-perishable basic food items.
Jamaica’s most needy
Over the years, Bounty Killer’s philanthropic efforts towards Jamaica’s most needy have earned him the title of the ‘poor people’s governor’.
Eighty-nine-year-old resident Aston Llewellyn Lawrence, whose soap-selling business has dried up as a result of COVID-19, expressed his heartfelt gratitude to the two foundations for what he considered to be a true blessing from God.
“I thank God, and I bless Digicel and Bounty Killer for this gift. I am very glad because I was running low on food and this helps to stop a gap for me,” he said. “I have known Bounty since he was a small child and that is why I am so happy to see where he has reached now, and I am even happier to see him back in the community, helping those in need.”
Meanwhile, Nasha-Monique Douglas, chief marketing officer for Digicel, noted that the fallout from COVID-19 has been particularly difficult for low-income people.
“Some of those hardest hit have been the elderly and mothers of very young children, who often lack a steady source of income. This partnership between the Digicel Foundation and Bounty Foundation is, therefore, a natural fit, because we are both dedicated to serving the communities that support us,” Douglas said.