Christopher Martin drops mixes and music at rum festival | Entertainment
Reggae singer Christopher Martin stirred some cocktails and hearts at the Jamaica Rum Festival’s 2021 Virtual Experience last Saturday.
The crooner, alongside mixologist Captain Kidd, showcased his favourite ways to have rum-based mixed drinks responsibly. Also, he performed tracks like Cheater’s Prayer, Big Deal, and Big Big.
Martin is a beloved son of the soil, whose music and performances have endeared him to many. Pavel Smith, marketing manager at J Wray and Nephew Limited, was pleased with his appearance with his band.
“We are always improving the experience Wray Rum lovers have with the brand, so we took the opportunity to add a special mixology segment with Captain Kidd and Christopher Martin, who is definitely a ‘big deal’! His skilful manoeuvring in the bar and on-stage cemented once again that he is an elite performer within ‘Fi Wi Culture’,” he explained.
Having travelled the world over his 16-year career, Martin has seen first-hand the impact of Jamaican music.
“We have a culture like no other. A culture that stands. I don’t want to sound like I’m bragging, but we definitely have a culture unique from all others in my opinion,” Martin said. He agreed that Jamaican culture is propelled greatly by music.
“Music is a big part of our culture, and is apart from what Jamaica offers with its beauty with aesthetics like sand, beach, and mountains,” he said. “Our culture is dancing and music is one of the big, big, big vibes that people look forward to. Music is the soul of Jamaica and the heartbeat. So, when people hear ‘Jamaica’, the love for our language, music and people deh deh straight up.”