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Digicel/Microsoft Azure supporting SMEs’ increased adoption of cloud technology


As the novel coronavirus pandemic continues to highlight the need for increased digitalisation, more local small and medium-sized enterprises (SMEs) across the manufacturing and service sectors are showing an increased level of interest in integrating digital technologies.

Last week, a number of start-up and seasoned SME operators, primarily from the retail, financial, and hospitality Industries, logged on to a joint Digicel-Microsoft webinar, themed ‘The Why to the How of Cloud’, to learn how to improve business efficiency using the Microsoft Azure platform.

Azure is a public cloud-computing platform with over 200 products and cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). These solutions enable analytics, virtual computing that enables remote working, data storage for large files, networking, and other critical business functions essential to SMEs as they evolve digitally.

Senior Products and Vendor Engagement Manager for Digicel Business Marsha Laing noted, “We are encouraged by the increased interest shown by SME owners who are now more eager to deploy cloud technology and other digital solutions throughout their operations. The pandemic has highlighted for businesses of all sizes, how useful these technologies are to business continuity and growth. Digicel is delighted to partner with Microsoft to show our SMEs how Azure can improve and expand their operations.”

In a highly engaging presentation, Microsoft Azure Channel Manager for the Caribbean Floyd Garrett explained the benefits of cloud computing to the SME owners. He pointed to reduced costs, increased efficiency, security, reliability, and speed as some of the key business benefits.

Floyd further explained, “Azure offers immense possibilities, ranging from building and running an app, to mobilising a remote workforce across the Caribbean region. We now have technology in our grasp that previously was only available to Fortune 500 companies.”

Garrett reinforced Microsoft’s commitment to delivering solutions and value-added services to businesses within the Caribbean, through partnership with Digicel Business.

In addition to gaining valuable digital insights, three lucky webinar participants walked away with prizes, including an all-inclusive weekend for two in Montego Bay, a Samsung tablet, and a US$100 Amazon gift certificate.

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