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‘Failure is not an option’ – Busta Rhymes confident Jamaica will beat COVID together | Entertainment


“We will survive this as well.” That was the message sent by Jamaican-born rapper Busta Rhymes as he co-hosted a virtual benefit concert organised by non-profit organisation, American Friends of Jamaica (AFJ), yesterday.

The online concert, which was streamed online, saw performances from some of Jamaica’s most talented artistes including long-time rival turned friends Beenie Man and Bounty Killer. The event was held in an effort to raise funds for those impacted by the COVID-19 virus.

Busta Rhymes described Jamaicans as resilient people who have demonstrated an ability to bounce back from disasters, natural and man-made. He said that although the virus has left many unemployed, and in difficult situations, he has faith that the nation will pull through.

Raise awareness

“Jamaica, I’m speaking to you directly because I know you have been impacted in a significant way, and during these times of crisis this is an incredible thing that’s happening now. We are all coming together to raise awareness, to support each other and collectively pull through this,” he said.

“In the past, we have survived so much already, and it is without question that we will survive this as well, especially with each others help. It is no secret that we are a resilient people, it’s no secret that we are a powerful people, big-hearted people and people of tough skin and a very proud people. I really want everyone to focus their efforts so we can continue to pull through these times.”

Finance Minister Dr Nigel Clarke has reported that the COVID-19 pandemic is expected to cost Jamaica $120 billion. Unemployment is the highest it has been in recent years, and a significant portion of the employed population is earning reduced wages.

“This COVID-19 thing has definitely affected a lot of people on unprecedented levels so what we need to do is to continue to find our strength within and within each other. We need to come together and collectively fuel each other to move forward and secure the win because failure is never an option. Let’s continue to look forward to the greater good and fight for the greater good,” Busta Rhymes said.

The AFJ benefit concert was also supported by renowned music mogul DJ Khaled, who served as the event’s other host. In addition to performances from Bounty Killer and Beenie Man, stellar sets were offered up by the likes of Sister Nancy, Dre Island, Busy Signal, Skip Marley, Lila Ike and Christopher Martin.

The concert was held to raise additional funds for those affected by COVID-19 as well as to support healthcare workers who continue to fight the deadly virus on the frontline. It is unclear how much money was raised from the event but the AFJ was hoping to double its previous donation of healthcare supplies valued at US$100,000 (approximately J$14.1 million).



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