Junior Reid teams up with Nashville’s GRW | Entertainment
Reggae artiste Junior Reid and Nashville, Tennessee artiste GRW have released a collaboration titled World Upside Down.
Produced by Memphis-based label Electric 3 Records, the track was officially released in February.
“I wrote this track because of the times we are living in, dealing with so many things at the moment. I wrote it to be a banger to play around the world and reach people,” GRW explained. A first-time collaboration between the two, a mutual friend made the connection for them.
“GRW was working on this project, he wanted to do a reggae track. So when they contacted me, we played around with some new ideas. I was in New York at the time so I flew to Nashville and started the process,” Junior Reid said.
The track was also created in an effort to bring cultures together.
“I have always loved reggae. Ever since I was a kid, I’ve loved Bob Marley, any music with a strong melody and a strong message,” GRW added.
Bringing rock and roll, country and pop together on the track, he said that feedback has been amazing.
“People are really responding well to it. It’s been playing all over the place and I am so happy for that,” he added. “I want this single to go all over the world, that is my hope.”
The accompanying music video is in the pipeline for release, with scenes filmed at Sacred Dog Ranch in Nashville, as well as locations in Jamaica.
The single follows a few releases from both artistes, such as the ‘Money Jet’ rhythm released under Junior Reid’s own JR Productions label. On GRW’s end, he released the country singles Somehow and Green Lights, featuring Junior Toots in 2020.
“Junior Reid and I are working on new music as we speak and it is a dream working alongside him. Everything we both do, we both love,” said GRW.