Natural Bond building momentum in 2021 | Entertainment
Since the start of the year, the Natural Bond Entertainment label has been relatively quiet.
According to CEO Jerome Elvie, “We have been busy in the studio working on a number of projects which we plan to release shortly,” he said, opining that 2021 will be another year of good music “as we all adjust to the new norm created by the coronavirus pandemic”. “Music is the great escape if and when needed,” he added.
Among the releases for the first quarter of the year is a Bugle and Beenie Man collaboration, titled Infatuation.
“It also deals with life issues that all at some point in their lives can relate to,” said Elvie. A video for that collaboration is currently in production. Who You was a successful collaboration with Teejay (featured on last year’s ‘Gold Leaf’ rhythm) and its official video has so far garnered more than 1.4 million views on YouTube. Elvie says another collaboration with Teejay, Young Rich, is in the pipeline.
“We have a new song to drop by Jahvillai but the fans have been asking for a video for Bad Rider (the artiste’s single on the Gold Leaf compilation) ever since it was released. We believe in giving the people what they want. The support of the fans that counts above all,” said Elvie.
Natural Bond Entertainment has also established itself as one which highlights the talents of new and up-and-coming acts, and new music from artistes like Dee Clef, Miguel Wealthy and Harmonique are in the pipeline.