Roots rock reggae has lost its soul, says Ginjah | Entertainment
Roots reggae singer Ginjah has moved to cement his place as a top standard-bearer of the genre with the release of his sixth album, Ginjah The Reggae Soul Man.
While celebrating the release of his newest project, the Guilty Conscience hitmaker is also lamenting that modern day roots has lost its soul.
“The thing missing that ingredient. The man dem ah sing but are they singing with soul? No. The youths dem nah sing with no soul, dem a sing nice and easy, but reggae is not an easy music…is a sufferer’s music… when mi go Europe go sing, white people cry,” Ginjah said.
Many music critics and fans admire Ginjah’s unique vibrato as it conjures up memories of the late, great Garnett Silk.
“We keep up the standard of the music, we never drop it. No matter what, dem caan get out Jah Cure, him always sing good music. Reggae is a wailing music,” he said.
PLANS FOR REVIVAL
He hopes to revive the soul of reggae music with this latest album, which will be distributed by VPAL Music and was produced by the South Florida-based Natures Way Entertainment.
“We have to sing in a way that burns forever, that is what I want to achieve with this album. I want to bless up Natures Way Entertainment and all the musicians that make this a great project,” said Ginjah.
Garfield Cowan, principal of Natures Way Entertainment, is also banking on a strong response to what he regards as “my most significant project since he began producing music in 2010”.
Some of the songs on the 15-track album, Ginjah The Reggae Soul Man, include Confident, Pressures of Life, Show Love and Bible and Key.
Ginjah, 42, is originally from Hanover, but spent much of his early years in Central Village, St Catherine.
Just over 10 years ago, he was part of Beres Hammond’s Harmony House label, touring Brazil, Japan and Dubai with the veteran singer. Ginjah is known for the hits Never Lost My Way, Sweet Killer and One Chance, featuring I-Octane.