Stars dazzle at Jamaica Rum Festival | Entertainment

The first-ever virtual staging of the Jamaica Rum Festival concluded on Saturday with an explosive entertainment package that featured stars like Shaggy, Sizzla Kalonji and Shenseea.

These performances were interspersed with the Heritage House mini-documentary that gradually took audiences on a journey through the discovery and evolution of Jamaican rums over the centuries, along with mixology sessions, virtual gastronomy experiences, a tour of rum country and a look behind the scenes of the production.

Valon Thorpe, festival director, said that the performances by the entertainers “certainly helped to further solidify Jamaica Rum Festival as the ultimate edutainment experience for those who wanted to immerse themselves in the beauty of our rums and culture, safely in a digital space”.

Jamaica Rum Festival, which began on Monday, March 22, delivered on its promise to educate patrons on Jamaican rums, the rum-making process, the nuance of these spirits, and the country’s myriad of rum offerings.

The festival included a series of in-depth virtual seminars, one of which was led by Dr Joy Spence, master blender of Appleton Estate Jamaica Rum.

“Incorporating these seminars as an integral part of the Jamaica Rum Festival virtual experience was a given, as brands like Appleton Estate have prided themselves on informing rum lovers on ways to better enjoy the nuances of our Jamaican rums. These seminars were the perfect way to deliver on our promise, leading into a set of electrifying performances that closed the show on Saturday,” said Kamal Powell, marketing manager, J. Wray & Nephew Limited.

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