Stylez is now Skeleton Don | Entertainment
Dancehall artiste Stylez is now known as Skeleton Don. The deejay recently made the name change in a move to enhance his brand.
“I realised after doing street promotion and while distributing my two mixtapes, Vol 1 Skeleton Don and Vol 2 Skeleton Don Reloaded, people reacted better to the name Skeleton Don. People would often confuse me with other artistes, so that was an indication that I needed make a quick fix. IamStylezMusic really didn’t sound like the name of an artiste. It was just more so for branding purpose so fans could find me and I would pop up in Google search engine better,” he explained.
Skeleton Don noted that he got the name during is high school years. My friends used to call me Sheldon Skellington. My real name is Sheldon Ellington,” he said.
The Portmore-based artiste, although a bit quiet on the local scene, says he has been busy in the studios working on new music.
“Well, mi always a work enuh. I dropped two hardcore dancehall mix-tapes, few singles and several music videos, which got a lot of buzz within the local market,” he shared.
His latest single, Protect My Life, produced by Zum of Good Good Production, was released on March 13. The song is featured on the ‘Self-Trust’ rhythm.
The official video for the single was directed by Ninja Monkey and produced by Betty Rox. Skeleton Don is working on the follow-up album to his 2017 Billboard-chart topping set Back to My Roots, which spent six weeks at number one.