Tawanna Jones keeps productions unpredictable | Entertainment
Dancehall producer Tawanna Jones uses one mantra to guide her creative choice on dancehall projects: be unpredictable.
She stays away from ‘cookie cutter’ rhythms using the same characters, but instead takes the unconventional route with her projects. Her latest project, the Ruku rhythm, is calculated to create a major splash in dancehall with its interesting line-up of artistes.
“This is to keep ‘changing the channel’ in dancehall from the 1990s to now, like a TV. It’s a little bit of something different from everyone to convey the different eras and moods of dancehall,” said Jones, CEO of Mineral Boss Records (MBR).
“There is just a proliferation of gun songs in the dancehall, so I went for three hit makers from the ’90s Ninja Kid, [Tony] Matterhorn, who is a great friend of mine, does a song called Gyal Investment, while Mr Lexx comes through with Couldn’t You to bring back those vibes of the girls,” she said.
To round out her project, she carefully chose new generation artistes to deliver that modern dancehall sound.
“Gage also has a song fi the girls dem while Lisa Hyper tackles a big trending topic about the girls who want designer bodies with Sculpture. Every girl will love that… and then I added artistes like Maestro Don, Dovey Magnum with Harkive, and I-Octane with Kudos,” she said.
The project features new artistes such as Epixode, Kuanna and Supnelse. Jones is proud of her label’s track record of pushing young artistes to the forefront.
“I’m different. I have to stick to my mission statement… MBR turns youths into stars. I’m proud of this project because it makes dancehall nice again, so all producers need to join in and do their part,” Jones said. The Grammy-nominated producer is credited for the track Progress by Mavado, which was featured on DJ Khaled’s platinum-selling album Major Key.